OPT Linkage

🟡 One topic I discussed during the Certified KNIME Trainer Teaching Assessment was OPT Linkage.

In Data Analytics, we should understand the Business Objective and Business Problem before working with the data.

O = Business Objective
P = Business Problem
T = Data Analytics Technique

The key linkage is:

Business Objective → Business Problem → Analytics Technique

❌ We should not start by looking at a dataset and asking, “What analytics technique can I apply?”

✅ Instead, understand what the business wants to achieve, identify what is preventing it, and then select the appropriate analytics technique.

Without a clear OPT Linkage, we may produce technically correct analysis and beautiful dashboards—but stakeholders may still ask:

“So what? How does this help the business?”

Start with the business problem, not the dataset. 🚩