Association Rules/Market Basket Analysis Dataset

Afternoon!

I need to produce an association rules work flow based on a shopping list. The dataset is CSV so I don’t seem to be able to upload it. The confusion I’m having is that all the examples and practice exercises I’ve worked with has has all the items in one cell, not split into individual cells like this. (I’ve try to upload an image). I’ve tried to work with the file as it is but so far no luck in getting anything useful (yet!). I was wondering should I merge the cells into one list? I tried column combine but rows have different items so when I combine all the columns I get a bunch of messy ? and “”. What would be the optimum approach?